London
XpertRule Software (XR), a leading provider of intelligent automation solutions, which incorporate multiple AI capabilities to streamline and enhance any decision-making process, today announced the appointment of Pascal Baker to the role of strategic advisor and André Fuochi to VP of global communications and marketing. Both new hires will help support the company’s product development, sales, marketing and branding efforts during a time of strategic growth.
“We are building out a world-class leadership team who understand the potential of our digital decisioning platform, which leverages conversational AI and machine learning (ML),” says Akeel Attar, CEO and Founder of XpertRule. “Pascal and André will help XR execute on existing and new market opportunities, while building a global brand and reputation that is second to none. We are delighted to have such high calibre talent join our ranks.”
Pascal Baker joins XR having spent his career supporting global organizations in their understanding and exploitation of new technologies. Prior to joining XR Pascal was Chief Client Officer and Co-Founder of Symphony Ventures, the leading specialist integrator in the Intelligent Automation (IA) sector. During his six plus years at Symphony, Pascal worked with many leading firms in establishing their early IA programs and has supported those firms in cumulative efficiencies totalling more than $600 million annually. As well as speaking at numerous industry conferences on ‘Digital Acceleration’, Pascal has written numerous published articles as well as contributing the Foreword for ‘The Automated Enterprise’, published in 2020.
André Fuochi is a senior-level corporate communications and digital marketing leader who has worked with innovative companies like Blue Prism and SoftLayer (now IBM) to help generate coverage, develop differentiated messages and provide overall marketing guidance. He has extensive experience in planning, managing and executing global marketing and PR campaigns resulting in greater exposure and awareness with reporters, analysts, bloggers and third-party influencers. As part of the XR management team, André will oversee and manage all communication channels and efforts for the company.
XR is helping to accelerate automation projects and initiatives by making it easy to digitally capture, streamline and audit the decision-making process leading to greater overall efficiencies and effectiveness. The company’s patented Viabl.ai software platform powers deep conversations with employees, customers and partners to deliver a more tailored experience across web, chat, voice and mobile channels.