London — September 9, 2021
XpertRule (XR), a leading provider of intelligent automation solutions, which incorporate multiple AI capabilities to streamline and enhance any decision-making process, today announced the appointment of David Atkinson to the role of strategic advisor. David will help support the company’s intelligent manufacturing initiatives, which includes ongoing XpertFactory product development, overseeing go to market efforts and long-term strategic growth plans.
“We see an incredible opportunity to transform the manufacturing sector through AI and intelligent automation,” says Akeel Attar, CEO and Founder of XpertRule. “Making David part of our team gives us the experience, insights and track record to do just that. His distinguished and ongoing career within the Lloyds Banking Group highlights his passion, enthusiasm and leadership for empowering the manufacturing sector. He understands the potential and sees the value of XpertRule. We are delighted to have him join our ranks as we continue to build out our world-class management team.”
Dave brings more than 30 years of banking and manufacturing industry experience to XpertRule, having joined Lloyds Banking Group in 1988. He has held various client relationship management and senior leadership roles within the group including leading the SME & Mid Corporates Manufacturing sector nationally since early 2014. His senior leadership team works alongside a team of 70 relationship managers support around 7000 clients, all turning over up to £100m pa, across all sectors of the economy.
David also sits on several committees and advisory boards supporting manufacturing and engineering initiatives while holding lead accountability for Lloyds Bank’s £10m sponsorship of the Advanced Manufacturing Training Centre at the MTC in Coventry.
XR is helping to accelerate automation projects and initiatives by making it easy to digitally capture, streamline and audit the decision-making process leading to greater overall efficiencies and effectiveness. The company’s XpertFactory software provides a tailored interface for engineers and manufacturing domain experts to improve quality of goods, increase uptime and operational efficiency while complying with environmental regulations such as Net Zero. The software transforms plant manufacturing by making it easy to digitally capture, streamline and audit the decision-making process leading to greater overall efficiencies and effectiveness.