The tide is turning in the world of SaaS technology. In recent years, ‘AI-powered’ and ‘data-driven’ solutions have invariably dominated the conversation for B2B-facing businesses. 

But if the new Gartner Market Guide for Decision Intelligence Platforms is anything to go by (and it surely is), those days are over, and decision-centric technology is now assuming the spotlight. 

According to the report, 25% of chief data officer vision statements will become “decision-centric” by 2028, surpassing the “data-driven” mantra. But more importantly, 75% of Global 500 companies will follow through on their promises and apply Decision Intelligence by 2026.

There are various reasons for this. For one thing, the AI bubble in its current form is bursting, and the world is realizing that more data does not necessarily equal better outcomes. The limitations of Gen AI have been exposed, and now that AI models have effectively “used up the entire internet” and run out of data, their outputs have started declining. 

Meanwhile, despite years of investment, data-driven insights – siloed in dashboards and analytics departments – have failed to improve the decisions that drive businesses. Today, the average S&P company loses $250m per year due to poor decision-making.

Cue a new era powered by Decision Intelligence, and geared towards understanding and fine tuning decision-making in the enterprise.  

How and why are decisions made in your business?

Decision Intelligence gets to the bottom of how your people make the everyday decisions that drive your bottom line, from the high-impact (like high-level customer retention strategy) to high-volume (such as granular upsell advice to a customer).

These are not to be taken lightly. Research shows that businesses make up to three billion decisions annually, and they’re getting more complex all the time — 65% more complex than they were just two years ago, according to Gartner. 

As such, businesses are starting to closely examine how they make decisions. In one study, almost half were found to be stagnating, failing to track and fix bad decisions, and missing opportunities to optimize. 

How do you fundamentally fix the decision-making within your business? Not with a point solution, or the band-aid of efficiency-obsessed automation. 

You do it with a Decision Intelligence platform that can diagnose how and why decisions are made - whether by people based on skills and experience, by machines based on programming, or by data based on insights - and then use that understanding to precision-engineer a best-case blueprint for how those decisions should be handled at both a granular and high-level scale.

This is what our Decision Intelligence platform, viabl.ai, helps businesses achieve. 

With its decision-mining and predictive analytics capabilities, viabl.ai empowers business users to diagnose all those thousands (if not millions) of daily business decisions, then use an intuitive dashboard to design, build, manage and optimise workflows which can be automated or used to support and augment your human decision-makers - whether in back-office complex transactions, or in nuanced front-office interactions.

Rather than in data or AI, the greatest value insights lie in the decisions you make. As Gartner's expert puts it: “Decision intelligence (DI) is not about driving decisions with data; it’s about deriving data from decisions to achieve better business outcomes”.

We recommend that you read Gartner analyst David Pidsley’s accompanying LinkedIn article for an excellent guide to how XpertRule can model, orchestrate and audit decision-making to drive better outcomes for your business.

Please get in touch, if you want to find out how we can make Decision Intelligence an effective part of your AI strategy.’