Case Study


Wärtsilä is a global leader in innovative technologies and lifecycle solutions for the marine and energy markets. The company has a team of 17,000 professionals in more than 200 locations in 68 countries. In 2021, Wärtsilä’s net sales totalled EUR 4.8 billion




Wärtsilä was an early adopter of AI for decision-support. The engaged XR to help automate the complicated process of selling marine engines and other energy products. It takes time, effort and expertise to agree on all the details with a client in order to produce a quote.



Wärtsilä developed a configurator that helps automate the internal order processing to ensure supply of products and components. Any quote can be picked up and updated to accommodate customers who have taken a long time to make a purchasing decision.



A Bill of Materials (BoM) is produced from which the product can be priced, and a quote prepared. Leveraging XpertRule in the sales process has significantly reduced the time that it takes to produce quotes for customers, cutting the process time from days to a matter of hours.


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