Manchester, UK, 23 March 2023: XpertRule (XR), the Decision Intelligence company and a leading provider of Composite AI automation solutions, today announced the appointment of James Dening as a Strategic Advisor to the CEO.  Dening will play a pivotal role in helping XpertRule achieve its growth plans and help to position XpertRule as the leading global provider of Decision Intelligence Software.

    Dening joins the 10-strong leadership team at XpertRule, led by CEO and Founder Akeel Attar. The team has grown 60% over the last 24 months to capitalise on the growing opportunities in IA and specifically the burgeoning decision intelligence sector.

    Dening is a seasoned executive in the Intelligent Automation space. He was the first hire in Europe for Automation Anywhere, building a team of over 250 people and helping deliver them to their place as one of the fastest growing software companies in the world. He was then appointed CEO at Minit, the process mining company and led them to a successful acquisition by Microsoft in 2022. A highly respected industry authority and evangelist, he brings his experience at driving fast growth in selling software into the Enterprise space to XpertRule.

    Attar, says, “James is a welcome addition to our leadership team. He brings a unique perspective on how to deliver fast growth in IA. His skills will augment the deep expertise we already have in delivering decision intelligence products to businesses that reduce costs, increase quality and improve experiences.”

    Dening added: “It’s an exciting time to be joining XpertRule. The Decision Intelligence software sector is still relatively nascent in IA and as a pioneer in this space, there’s a massive opportunity for XpertRule to own the space – I’m looking forward to jumping in”.

    About XpertRule: XR is a software business, founded by AI and engineering pioneers, that creates exceptional technology, to solve the most complex process challenges. We are a company that has learned through continued success and ongoing collaboration with innovative partners, how to win with integrated AI-powered solutions. We create more sustainable businesses with improved performance against cost, quality, delivery and experience metrics by deploying our advanced decision intelligence solutions – and Xpert Factory – allowing businesses to harness the power of their two most valuable assets – the expertise of their people and the predictive analytics in their data. To learn more visit

    XpertRule Software
    Post by XpertRule Software
    March 23, 2023