XpertRule and Booth Welsh Join Forces

XpertRule and Booth Welsh Join Forces to Deliver Intelligent Sustainable Manufacturing Solutions


Glasgow, Scotland — November 4, 2021 XpertRule (XR) and Booth Welsh today announced a partnership that will help organizations reduce their carbon footprint and tackle the toughest climate change problems through the enablement of intelligent manufacturing. The partnership will see Booth Welsh leverage XpertFactory software to transform manufacturing operations  by making it easy to digitally capture, streamline and audit the decision-making process leading to greater overall efficiencies and effectiveness. These joint capabilities will empower companies to improve quality of goods, increase uptime and operational efficiency while complying with environmental regulations such as Net Zero.


“Partnering with Booth Welsh extends the reach of XpertFactory by making it an integral part of a broader solution that automates the entire manufacturing process and supply chain,” says Iain Crosley, Intelligent Manufacturing lead at XpertRule. “We’ve incorporated multiple AI capabilities to digitally capture human expertise and apply machine learning from data to automate and improve any manufacturing process. Together we’re working to transform the manufacturing sector through better utilization of the 5Ps—people, plant processes and products to drive better profits. We are now ready to add one more “P”—for planet and sustainability.”


Leveraging XpertFactory software, companies can modernize and optimize resources while supporting the transition to Net Zero. The software transforms plant manufacturing by making it easy to digitally capture, streamline and audit the decision-making processes leading to greater overall efficiencies and effectiveness. It can also proactively detect and respond to events, which improves the quality and yield of manufacturing, while leading to better overall equipment effectiveness.


Hugh Welsh, Booth Welsh Engineering Director comments, “this is a new exciting partnership which aligns with Environment 4.0, a Booth Welsh initiative that showcases how emerging technology can deliver tangible results in efficiency, performance, mitigation, and waste reduction, while also delivering a positive impact on profitability. Both companies see Environment 4.0 as a key catalyst in the transition to more sustainable business operations. Collaborating with carefully selected technology partners is key for us to embrace the next generation of manufacturing automation capabilities making it possible to enhance production efficiencies and Net Zero targets in a practical way.”


XpertFactory is the first vertical solution from the company’s Viabl.ai no code “intelligent digital decision-making and human interaction engine”. This solution amplifies the impact automation projects can have within an organization because every workflow decision can be automated, tracked, audited and modified. The end-result is customers gain a deeper understanding of their workflow and manufacturing processes which can be acted upon to drive greater operational efficiencies.


About XpertRule (XR)

XpertRule is a leading software developer and provider of intelligent automation solutions, which incorporate multiple AI capabilities to streamline and enhance the decision-making process. Founded by AI pioneers and visionaries, the company’s Viabl.ai software makes it easy to automate complex decisions and customer interactions through conversational AI digital decision-making. XpertRule’s customers have used Viabl.ai at scale in many sectors including financial services, manufacturing, utilities, telecommunications, and public sector. The company’s goal is to deliver on the promise of intelligent automation. To learn more visit www.xpertrule.com.


About Booth Welsh

Booth Welsh has over 30 years of experience in multi-discipline engineering solutions across process control, electrical and instrumentation, mechanical, piping and EPCM services, creating bespoke solutions for their clients to optimize their operations and deliver tangible results. As part of the wider Clough group, their team of over 350 engineers and consultants work on projects across the globe, for long standing clients in sectors such as pharmaceutical and life sciences, renewables, food and beverage and oil & gas.  Booth Welsh is passionate about demystifying technology to show simple approaches that can open a world of possibilities for businesses to fully align their business and environmental goals. Their Environment 4.0 offering provides businesses with the ability to harness the power of technology to achieve measurable results in efficiency, performance, mitigation, and waste reduction, while also delivering a positive impact on profitability.  To learn more, visit www.boothwelsh.co.uk


US Contact Information:

Andre Fuochi




UK Contact Information:

Tim Sell

+44-161- 743-3760




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