XpertRule is one of the UK’s most established artificial intelligence businesses.

We have a team comprised of some of the world’s most knowledgeable & experienced AI experts (who together have more than 100 years of practical AI solution delivery), combined with specialists with decades of experience in delivering business efficiency through technology adoption

Tech obsession, solid commercial experience combined with a start-up mentality

Track record

An unrivalled track record in working with partners to develop IA solutions to transform their business & disrupt the sector. Our use cases span multiple industries including financial services, government, manufacturing & retail

Stability & trust

Self-funded & financially strong with secured long term contracts, repeat client business & experienced, committed staff. We build partnerships that last on the basis of trust, shared objectives & a focus on delivering great outcomes

A global reach

We are UK-based but work truly globally, with partnerships in Europe, South America, Middle East & Asia. Our software supports multiple languages & the ease of use means that our partners & customers require little support

Our leadership team


Tom Davies, Chief Executive Officer

Tom has spent the last 20 years helping organisations around the globe to deliver significant returns from technology investments. He has advised Heathrow and Manchester Airports on future proofing their IT strategies, advised the Board of the Advanced Manufacturing Research Centre on the adoption of digital solutions, and worked on the delivery of a £100m+ digital transformation programme for a multi-channel retailer amongst many other projects. He established and headed up a tech efficiency consultancy business, and now sits proudly at the helm of XpertRule

Akeel Attar, Chairman

Akeel has 35 years’ experience in the AI field and has worked under the direct tutelage of Professor Donald Michie – one of the founding fathers of Artificial Intelligence in the UK - on developing inductive learning expert systems. He has spent many years consulting blue-chip businesses world-wide on the successful delivery of intelligent automation solutions. More recently he spearheaded the development of XpertRule’s new human-centric, multi technology, AI automation platform. He is currently also a visiting professor at Sheffield University AMRC.


Haider Attar, Chief Operating Officer

Haider Attar holds a BSc Degree in IT and an MPhil Masters is AI/machine learning. Haider has spent the last 30 years designing and building over 100 major AI-based automation systems for blue chip clients around the world, such as Aviva, Nestle, AOL, BP, Lloyds Bank & PwC

John Clegg, Chief Technology Officer

John has an MSc in software engineering, specializing in machine learning. He has been developing core tools and technologies for AI solutions for over 30 years

Richard Boyd, Principle Consultant

Richard holds a degree in mechanical engineering and has worked on computer-related projects for 30+ years and delivered projects internationally for XpertRule for 20+ years across a diverse range of sectors.

Ian McKeith, Director Of Partner Solutions

Iain has been working in transformation and technology for 18 years, delivering and leading change within the private and public sector. This has included large-scale programmes for the Co-op, Transport for the North, Defra and councils across the country. Iain was one of the youngest directors in the PwC consulting practice, focusing on technology and digital enabled change. He now heads up partner and client engagement at XpertRule.

Emma Radcliffe, Head Of Marketing

Emma is a marketing expert with 17 years’ experience in using strategic marketing for business growth. She has worked in-house and as a consultant with businesses ranging from start-ups to blue chip brands including Panasonic, Specsavers and easyJet.


We are a rapidly-growing business always on the lookout for fresh talent to join our exciting team. For more information on our job vacancies or to submit your CV for consideration, please email info@xpertrule.com

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