Marisa, the largest Brazilian department store chain specialized in women’s clothing, licenses NeuroTech’s Credit Risk Management Platform powered by XpertRule
Marisa S.A. is the largest Brazilian department store chain specialized in women’s clothing based on the number of stores in Brazil. The Company’s business strategy and operations focus primarily on middle-lower income women between the ages of 20 and 35. The Company’s target customers are members of the largest socioeconomic group in Brazil, according to the Brazilian Association of Population Studies (Associação Brasileira de Estudos Populacionais), or ABEP. Marisa designs and sells at competitive prices a wide variety of products that reflect current national and international fashion trends. Its products are sold primarily under the brand “Marisa” and are displayed in Marisa’s stores according to “lifestyle” categories.
Marisa has installed NeuroTech’s Credit Risk Platform and is using it to process store card applications in all its 290 stores. At the heart of the platform is the GATEWAY WORKFLOW application which is powered by the XpertRule rules engine.
Domingos Monteiro, executive director of NeuroTech, commented “Marisa were very impressed by the performance of our solution over the busy Christmas 2010 shopping period. They are extremely happy with the ability to maintain their own workflows and decision rules using the Xpertrule graphical workflow / decision tree authoring environment.”