Management Team

Tom Davies | CEO

Tom has 18 years experience in delivering technology enabled change and Digital strategy across multiple industry sectors. Prior to joining XpertRule, he was Senior Director at PWC responsible for technology engagements across the North of England, with accountability for supporting the delivery of annual £8 – £10m revenue budget.

Tom was a National PWC Lead for Technology Strategy competency, including management/delivery of Technology Strategy projects to multiple clients and sectors (Retail, Utilities, Industrial Manufacturing and Consumer Goods). He is a specialist in building board-level consensus for Technology enabled change, as part of enterprise wide business transformation programs. Tom is experienced in successful delivery of business and technology change, often taking senior Program leadership roles and also experienced in Digital strategy and transformation, multi-channel, customer journey, ERP delivery, IT cost management, IT Operating Model, sourcing and service management.

Haider Attar | COO

Haider holds a BSc in Information Technology and an MPhil in Data Mining. He joined XpertRule in 1989 and prior to his current role, he held the positions of Principal Consultant and Director of Products & Services

Haider has managed the technical design and implementation of over 40 major knowledge-based projects involving the application of the Rule-based systems and Data Mining technologies in financial services, manufacturing and process industries with clients such as Lloyds TSB, Norwich Union, Bank of Ireland, Mortgage Express, BP, ICI, APC, Ericsson, Still & Saxby, Merck, Gehe, Nestle, AOL and many others. He is responsible for ensuring the provision of high quality technical services for XpertRule clients, and that the evolving needs of the clients are reflected in the on going development of the XpertRule products.

John Clegg | CTO

John holds a Masters degree in Software Engineering and Artificial Intelligence from the Manchester Metropolitan University. John joined XpertRule in 1991 as a Graduate Software Engineer and progressed to be the Chief Software Architect behind the XpertRule innovative software products. He pioneered the use of extreme programming techniques at XpertRule almost a decade ahead of the mainstream software industry and his passion for algorithms is behind the integrated advanced inference and analytics engines driving the XpertRule technologies. John manages the software development team and works very closely with the products managers and applications consultants.

Akeel Attar | Chairman

Akeel holds a First Class B.Sc. in Electronic Engineering and a PhD in Telecommunications both from the University of Leeds – England. He is a co-founder of XpertRule and a pioneer and a veteran of the business rules and AI automation market. He has been involved in the implementation of over 70 successful technology projects in the UK, USA, Europe and Japan in the areas of financial services, process industries and manufacturing.

Akeel has extensive experience of leading technical teams developing software tools, implementing solutions and delivering consulting services relating to Business Rules Automation and Decision Analytics to blue-chip clients world-wide in the manufacturing, financial services, telecos, oil and gas, retail, process and public sectors. Clients included Diageo, BP, Rolls Royce, NASA, Schlumberger, RWE, Kodak, Wartsilla, Hosokawa-Alpine (UK-Germany), GE Capital, Lloyds Bank, Aviva, Meiji (Japan), Renaissance Capital (Russia), Chase Bank, Marisa (Brazil), Teledata (Brazil), Australian Tax Office, New Zealand Social Security, AOL and SFR (France)

Ian Templeton | Non-Executive Director

Ian is the Chief Executive and a founder of Acorn Capital Partners. Ian was a founding Partner of the Manchester and Liverpool firm of BDO Stoy Hayward. He has extensive experience in corporate finance and corporate restructuring and shares his experience and expertise with a number of Acorn investee companies as a board member.

Roy Davies | Non-Executive Director

Roy qualified with Price Waterhouse as a chartered accountant in 1974 and was admitted as an FCA in 1978. He joined the consultancy practice of Price Waterhouse in 1981 and was admitted to partnership four years later. He was then appointed partner in charge of the North West consultancy practice, which he grew to over 100 consultants before being asked to take on the national operations director role for the largest of the national consultancy groups, totalling 1000 consultants. His responsibilities also involved the development of finance transformation products for large national and multinational clients.

XpertRule Software LTD

T | +44 (0)161 7433760
E |

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